Marketing process mapping: see where campaigns slow down.

Work we usually map in marketing

• Plan campaigns and calendars
• Write and design content
• Get reviews and approvals
• Run email and ad campaigns
• Hand new leads to sales
• Report results each week and month

Where work usually waits

• Content waits in review with no clear owner for the final yes.
• Leads wait because sales and marketing use different rules.
• Reports are built by hand from four tools.

Tasks AI can help with

• Draft first versions of posts, emails and briefs
• Turn one piece of content into several formats
• Build the weekly results report
• Summarize lead details before hand-off to sales

These are examples. Your own list comes from your team's answers. A person stays in charge of each task and makes the judgment calls.

Questions we ask your team

• What happens between an idea and a published piece?
• Who reviews your work, and how long does it take?
• How do leads reach sales?
• Which reports do you build by hand?

How the one-week map works

1. Days 1 to 3: your team talks. Each person answers a few questions about their own work, on their phone or by typing. It takes about 20 minutes.
2. Days 4 to 5: we map the work. Every task, who does it, how many hours it takes and where work waits. The people who do the work check it.
3. Days 6 to 7: you pick what AI does. A ranked list of tasks AI can help with and the hours each one takes today. You choose. A person stays in charge of each one.

What you get on day 7

• One map of who does what in the department.
• A written card for each task: what starts it, the steps, who gets the result, how often it happens and how long it takes.
• The hand-offs where work waits.
• The tasks only one person knows.
• A ranked list of tasks AI can help with, each with a named owner.

Every number comes from your team's own answers. You keep the readout and the files.

Questions and answers

What is marketing process mapping?

It is a written map of the recurring marketing work: planning, content, reviews, campaigns, lead hand-off and reporting, with owners, steps and time.

Which marketing tasks can AI help with?

First drafts, repurposing content, weekly reports and lead summaries. A person edits and approves before anything is published.

Does it cover the hand-off to sales?

Yes. The map shows how leads move from marketing to sales and where they wait.